Few bloggers bring money to their hobby. Some prefer to focus on writing and others just have not started. There is a world beyond Google Adsense for all those who want to earn a few extra Dollars each month.
If you have read “What you should know about blogging before you start” you know that it is unlikely that you will become a millionaire thanks to the income of a website. Most bloggers do not make money with their personal blog. Some because they have never raised it and others because they simply see it as a hobby and focus on the writing part.
In my case I started 7 years ago with blogs. The most successful I had was one on training. Reach 700 Dollars per month after 7 months of life (with Adsense and affiliation). It’s a combination of generating traffic and knowing how to monetize well to reach that figure in such a short time. A couple of months ago I wrote a post about the 10 most profitable topics for blogs. You can generate income with a blog with 2 strategies that can also be combined.
Google Adsense and beyond to generate revenue with a blog
The following 4 options are the most popular to make money from blogging activity without having to make a big effort. To say that these options mean making money without having to actually work is not true. The longer you spend on optimization, the more value per 1000 impressions can be generated.
1. Google Adsense: undoubtedly the most popular option. Google Adsense offers contextual ads with a click model an attractive way to generate income with a web. If your website does not have a specific niche and deals with topics in general, it may be a good option. Google stays around 30%.
2. Affiliate networks: if you are an affiliate you assume the risk of showing advertising without receiving anything in return. This model only generates revenue if you provide records or sales to the advertiser. On other models it is enough to launch impressions or clicks. Affiliate marketing works well for highly specialized sites if advertisers exist for it at the same time.
3. Marketplaces: Marketplaces are not listed as long as the other options. For websites with high traffic are a good option since they work mainly with campaigns to CPM models (cost per thousand impressions). In Spain you have, for example, ADPV and Impresiones Web.
4. Direct selling: as you will have noticed figure a couple of days ago an advertiser in this web that has nothing to do with me. I am fortunate not to have made a commercial effort to get it. It is normal to send many mails and make cold calls to be successful. A key factor is your blog. If you do not exceed 500,000 visits a month is very complicated.
5. WordAds: Despite creating a lot of hope among webmasters, WordAds after its launch in 2011 has probably failed to live up to expectations. At first it was only available for WordPress.com but end 5 years later is available to all.
It is best to combine the different advertising models online and above all do not rely solely on Google Adsense. Those webmasters who implement all the models in their web, usually have after a learning phase the best results.
Generate revenue with a business strategy
Attempting to find advertisers proactively is x-times more profitable for the webmaster than automated models. At the same time they are much more difficult because not all websites are attractive enough for a direct hiring.
6. Sponsored Content: It is true that there are platforms that give you access to advertisers who want to place publicity reports on blogs. However it is not an automated process since it requires work every time there is a hiring. Blog-sponsored content is the most popular way to advertise online in this medium.
7. Intext-ads: An additional way to generate revenue in an automated way are sponsored links within the article. This format in some cases is not very well seen by the user because it confuses it with a normal link. If you already have a lot of publicity on the web, you have to assess if it is worth risking to anger your readers.
There are more options that I have not mentioned as the sale of links since they can penalize the site. Other formats such as pop-ups or site-unders can give a lot of profitability but are very annoying to the user. In the end it is always good to have alternatives to Google as they control virtually the entire advertising market on the internet.
My recommendation to monetize a blog
It is not advisable to place ads from the first day. Especially at the beginning you are much more likely to receive links from third-party sites if there is no marketing signal. This will make your blog grow faster in traffic.
From my point of view it is totally legitimate to want to take profit from a blogging activity. If you do not want your readers to flee when you do, do so step by step. Advertising should not be bothering and it must add value to existing content. To increase the likelihood of selling directly to an advertiser do not put Google Adsense since they could also hire you there and probably at a much lower price than you have in mind.
Generating revenue from a blog is easy. Living it no longer so much but in the end nobody complains of generating an extra floor at the end of each month.
What are your tips for monetizing a blog?