10 proven tips and tricks to get subscribers on YouTube and increase views
We continue with our special series on YouTube and today I will focus on trying to answer the question: how to get subscribers on YouTube?
Before I go into detail on these 9 proven ways to get it, I want to explain why it is interesting to have subscribers on YouTube.
First, a subscriber receives a YouTube e-mail newsletter from time to time where the latest news on the channels where subscribers appear.
Second, a subscriber is someone who has shown a stronger interest than others in your content. It is an important first intention for you. It is not a client, but it is someone who has validated the quality of your videos and tells you that you are interested in these issues. At the very least, it’s someone you could try to develop a relationship with. I’m talking about medium to long-term networking.
Last week I insisted on the importance of the content of your videos and the metadata associated with each of your video productions to position your videos on YouTube. So I’m not going to talk about it again today. But be very clear that it is the basis of everything.
Without good videos, your rebound rate will skyrocket and you’ll basically be wasting your time. I will never tire of repeating the same thing.
What are youtubers with more subscribers?
Before telling you how to earn subscribers on YouTube I want you to see who you can learn from. And, how could it be otherwise, the best way to learn how to earn subscribers is to see what youtubers do with more subscribers!
We can also see on web that video games, music and humor are what you like most on YouTube. Even so, that does not mean that your specific niche or theme does not have followers, quiet!
Whatever your industry, if you have an audience outside YouTube, I assure you that you have the ability to have subscribers. Do you want to know how? I’ll tell you right now.
How to get more subscribers?
1. Give your Face to your channel
It’s very important to show your face on your YouTube channel, especially if you want to get subscribers. Be yourself. People do not look for a superhero. Just ordinary people wanting to share interesting things.
2. Customize the look and feel of your channel
First of all, you have to show some consideration with your audience. If a new visitor comes to your channel and what you find is the default look and feel of YouTube you will think you have made no effort to customize it. It is likely that this visit will not return, because it will give the impression that your channel is not much work. Link to the tactic above and include yourself in the background photo of your channel.
You can also optimize your top videos and the ways they appear on your cover page. Here your job will be to try to show the best contents or at least those that usually generate more answers or more clicks between the people that visit you.
3. Publish new videos regularly
It is important that there is an initial content of 5 or 10 videos, and then you commit to publish at least one pair of videos a month, so people notice that your channel is alive. It is another sign of consideration. With this you will see that just like Google does, YouTube will pay more attention if you show your commitment to this social network by publishing fresh and interesting content on a regular basis.
4. Encourage participation from your videos and encourage your community
Just as important is that you try to encourage participation in the conversations from the video itself: ask people to leave you a comment, to give a “like” video if the content has seemed good, and remind you that if Become subscribers of your channel will never be lost one of your videos.
You will have to respond to all comments and also moderate the conversations if necessary. A basic work of moderation and attention, which shows that you take care of people who interact with you on your channel.
Views, comments and good ratings directly impact the ranking of your videos on the YouTube … and Google result page. So, really, it makes up for the effort to maintain a community on YouTube and achieve good participation.
How to increase the playback of your videos?
5. Use annotations
If you are developing a series of videos, for example, on Twitter, and you have 7 recordings, it is interesting that at the end of each you put an annotation in which you can integrate a link to another of your videos on YouTube. Consider an annotation as a prominent direct link to another video.
These annotations allow you to do an internal navigation on YouTube and have a clear call to action to continue browsing and watching the rest of your videos. The result will be a sensible improvement in the reproductions of the set of videos of the whole series.
6. Social Networking
YouTube also allows you to broadcast on social networks like Twitter and Facebook from the video uploader itself. It is something that you can activate at once from your own channel.
If you use Facebook you’ll see that you get good playback results, due to Facebook’s ability to remotely stream Facebook videos. Other different things will be the conversion of these views from Facebook, but if you are looking for reproductions, Facebook is a great ally for the dissemination of your videos.
7. Your blog is a great source of views
It seems obvious, but do not forget to put the videos you record on YouTube in your blog. In the example I show you, you will see that we are talking about 25% of the total number of reproductions.
8. Advertising campaigns on YouTube
Also, if you want, you can advertise on YouTube, whereupon your video will appear as promoted on the cover of the search results pages.
The other advertising format that you have are overlay ads, that is, advertising over a video when it is playing. I assure you that click rates are very high in this format.
9. How do I use YouTube Analytics to increase views on your channel?
I recommend that you analyze your statistics because there you will see the traffic generated by searches on YouTube and the videos that give you the best results. It is likely that following this same editorial line you get good results. You can also identify blogs that broadcast your videos successfully. An ideal opportunity to propose a more extensive collaboration type guest posting.
10. Respond with videos in popular third-party videos that are relevant to your topic
Another idea you can take to promote your channel is to make video comments on videos of other people. The caveat is that you do not do it just by promoting, but rather by always making valuable contributions to the conversation. Choose videos that are recent and popular, as this way you can send traffic to your own channel.
Will you become the youtuber with the most subscribers in the world?
Surely not, although if you get it, at least send me an email.
But that’s not the important thing: the important thing is that you can reach the audience enough to make your YouTube channel relevant and have enough power to generate visibility and revenue.