Google AdSense full Tutorial and Guide in 2017

This AdSense Tutorial is the most complete and elaborate guide to making money with a blog with this advertising program. After two years of testing, experiments and tricks, in this AdSense tutorial I will reveal the best practices and the most useful secrets to squeeze the performance of each page of your web, so that you can live on your real digital project.

Can you live on an AdSense blog? Yes, but with a lot of work, dedication and optimization. Keep reading and I will help you step by step to know how AdSense works for WordPress with this guide.

Making money with a blog and living it is the dream of every blogger. Monetizing the contents of a website today is very easy thanks to the wide variety of advertising and affiliate programs that exist in the market. But in Google AdSense tutorial we will focus on how to make money with AdSense optimizing both our website and the ads we serve.

adsense full guide

If you really want to know how to make money with Google AdSense I warn you right now that this is a job in the medium and long term, as it depends a lot on the niche you address, the quality of your content and the visits you receive. To give you an idea, if you start from scratch, until the first three months you will not start receiving income on a regular basis.

If you follow all the steps, tips and tricks of this Google AdSense Tutorial, I can assure you that you will be able to double the CTR in minutes, which will increase your income considerably.
AdSense Tutorial: General Concepts

Before we start, let’s make clear some concepts that will be repeated throughout the Google AdSense Tutorial, and that are fundamental to understand its operation and how to exploit it to the maximum:

What exactly is AdSense?
Google AdSense is a contextual advertising program based on advertiser bids by the advertising spaces of the associated websites. The websites place ad spaces and advertisers bid for appearing on them based on their theme.
CPC or cost per click
It is the average cost of each click on an ad on your page, and that is used to set bids. With Google AdSense it is impossible to know how much is paid for each separate click (except the first one you receive). From 0.40 cents we can talk about interesting amounts. The maximum I’ve seen in my media has been 3 dollars, but there are some sectors where the bids exceed the 140 dollars per click.
AdSense CPM or cost per thousand (also RPM)
It is the cost per thousand impressions. It is a ratio that is used to measure the performance of a page regardless of cost per click. That is, a page with fewer visits can generate more revenue per thousand impressions than a web with more visits but lower CPC. Therefore, it helps you to know in which pages you should devote more effort. You can differentiate between page RPM, and print RPM.
It is the click-through ratio of the pages viewed. Normally it varies between 1 and 3%, but with the tips in this AdSense tutorial I assure you that you can increase it to 6% or more, which are bigger words in terms of income. We can also compare it with the CTR of real ad impressions, which is around 0.5 to 2.5%.
Price or maximum bid
The maximum price per click of an ad that an advertiser is willing to pay. This does not mean that you will always pay the maximum set when the ad is clicked, but the advertiser will pay that maximum when the other advertisers do not bid for more.

Percentage of ads posted on how often ads have been requested.

Google AdSense and the Importance of SEO

What is Google AdSense? Is a contextual advertising program, that is, the ads that are displayed are related to the content in which they are inserted. In addition, it is possible to block certain categories only to show niche ads that interest you (except remarketing ads) so SEO here plays a key role to exploit the potential of each page to the full.

To help you, I recommend that you follow this basic SEO guide to optimize content writing and facilitate both your search engine rankings and revenue generation with AdSense.

How much Google AdSense pays

There is no exact formula to know how much Google AdSense pays, since it depends on many variables (advertisers and competition, maximum bids, CPC, visits, content quality, etc.). In addition to AdSense only average figures, be aware that Final price paid by the advertiser for the click, you will actually earn 68% (51% for search box ads), according to the advertising program agreement.

If you want to get an idea of how much AdSense pays, use the Adwords Keyword Planner and search for a keyword that interests you to find out what the maximum bid advertisers are willing to pay. For example, if a keyword has a maximum bid of 1 dollar, you would receive 0,68 dollars for each click that is made on the ad.

As I said above, starting at 0.40 cents per click, revenue starts to be significant, but the amounts vary greatly over the days, as well as during holidays or holidays, as campaigns reduce their impressions, The cost per click or stop directly, as usually happens at the end of each month.

How much do you earn with AdSense?

From my own experience I know that gon Google AdSense can earn you a lot, a lot of money.

From a daily dollar to 100, 1000 and even thousands.

To know how much you will earn with AdSense, simply multiply the RPM by the number of page views per month and divide it by 1000.

This is the most important ratio to know how much you earn with AdSense on a web, that is, the performance value, since it allows you to calculate future income as traffic increases.

In the example above I indicated how much you can earn with AdSense with a web that receives 2000 visits per day.

These figures can not be achieved overnight: in the main web have spent just three years after a hard work and many hours of dedication to create content, optimize SEO, linkbuilding strategies, social media, networking …

Thus, with 191,000 page views per month you can earn 2,435 dollars in AdSense with an RPM of almost 12 dollars (191 x 13).

But as you see, it is possible to earn money with AdSense in a stable way to live on it.
The best AdSense ad units

Another factor to take into account to make money in Google AdSense are the ad units you insert into your website.

There are three types: ad links, image ads (or display), and text ads. Here’s what are the most important and best performing.

The main recommendation is that you set up your ad units for both display and text, so you’ll receive more ad requests per block, so advertisers will pay more per click for more competition.
Link Blocks

I start with these because they are the ones that receive the highest CPC, as they directly attack keywords and show few advertisers. The best performance gives is the block of 200 x 90 pixels.

It shows only three links one underneath the other, and is perfect for lateral columns and interior texts, since in mobile occupy the whole width interrupting the reading.

The 465 x 15 format was also a good option, but as it does not fit the mobile screen, it can penalize your positioning in searches from smartphone, so I do not recommend it.

Note: These ads do not generate revenue when the user clicks on them. After doing so, AdSense redirects you to an intermediate page with ads from multiple advertisers (this counts as an impression) and if they click on one of them, then you do charge by the click.

How to create a block of ad links in AdSense

This is a query that I usually make those who start to create AdSense ad units on their websites, and the configuration is very simple.

Just like we create display ad units, we just have to select the “Link ads” option from the “Ad size” drop-down menu.

Once done, in the box below select “Automatic Size Adaptive Links”, which are the last version that launched AdSense in late 2015.

The advantage of this format is that the link block will automatically adapt to the size of the screen depending on whether it is desktop, tablet or mobile.

For example, if the screen is larger than 450 pixels (approximately) the links will be displayed in a single line, whereas if the screen is smaller, the links will appear in three lines.

This saves having to create several blocks of links depending on the size, because using CSS it is possible to modify their appearance, even forcing the size 200 × 90 that works so well.

To do this simply replace the content of this line of the ad code:

Style = “display: block”

For this other

Style = “display: inline-block; width: 200px; height: 90px”
Display and text blocks

The best is certainly adaptable or responsive, as it adjusts to the screen size automatically.

In addition, using CSS styles you can specify the size you will adopt with each type of screen. For example, you can indicate that for screens smaller than 400 pixels wide ad unit is set to 300 × 250, much more effective on mobile devices.

728 × 90 is the standard format for the web header, but being a fixed size will not adapt to the mobile screen, and we will again have problems of positioning and usability, so discarded.

The 300 × 600 block is a very good alternative to the side of a blog because of its high CTR, but keep in mind that, by showing more advertisers, the CPC will be lower.

The 336 × 280 and 300 × 250 blocks are the other two best options for both content and the side columns or sidebar, as they have tight widths and occupy the entire screen of the mobile, forcing them to click on them to do Scroll.

As you can see, all these sizes are the ones that Google AdSense itself recommends when creating a new ad unit.

And this is neither more nor less because they know exactly what sizes their advertisers prefer and which ones they hire the most with higher bids.

Where to place AdSense ads to generate more revenue?

This is the big question that I will solve right away in this Google AdSense Tutorial, but first you must know that Google AdSense only allows you to include up to 6 ad units per page (check this section where I explained the AdSense update on this point. , This setting of 6 is optimal to avoid problems):

  • Three ad units (display type, text or both).
  • Three blocks of links.
  • Two search boxes.

AdSense ads on articles and content

The strategy that worked best is to place an adaptable under the title, a 200 × 90 after the button read more, another adaptable in the middle of the text and another 200 × 90 at the end. To optimize this configuration, change the position of these blocks in your web until you get the most revenue generated.

Another option is to place a 300 × 300 or 300 × 250 block at the beginning of the article and another two at the end. The problem is that it is a very aggressive format for the mobile and generates many accidental clicks that Google then subtracts from the final balance of the month.

Ads in header and side columns

For the header, use an adaptable to display ads to the full width in horizontal format. Try to place it in a div with a maximum of 200 px high so that vertical ads do not skip, and try to place it at the top of everything: on the mobile will be the first thing that appears, so you increase the chances of receiving clicks.

For the side column you can also use the adaptable, but be aware that 300 × 600 ads that show many advertisers in text format, so the CPC is usually much smaller than in a block of links. So try combining it with 300 × 300, 300 × 250 blocks or 200 × 90 links. In the example you can see an AdSense 250 × 500 ad for a remarketing campaign (only shown to users who previously visited the advertiser’s website).

How to place AdSense ads automatically?

This is the most important part of the Google AdSense tutorial, because it saves a lot of time: QuickAdsense is the simplest and most practical plugin I know to implement the ads in all posts and pages of your blog or web made with WordPress.

I also recommend that you take a look at the Adsensei plugin for WordPress. It is very powerful, light and a great alternative to Quick AdSense.

Looking at Quick AdSense, once installed, you just have to enter the codes of the different ads that you want to use in the enabled fields, and then select the locations in which each one will be displayed.

These are the positions you can set for AdSense ads:

  1. At the beginning of the post.
  2. In the middle of the text.
  3. At the end of the article.
  4. After the “read more” button.
  5. Before the last paragraph.
  6. After paragraph X.
  7. After the image X or with text in the foot (caption or legend).

You can also manually edit the template to embed the codes where they fit best and you can get a higher CTR, but you should keep in mind that they do not overlap with other elements of the web or appear on pages that are not allowed (404 or search results). Below you’ll find the best AdSense WordPress template I’ve found so far to implement ad units.

The plugin also allows you to block the printing of a certain number of ad units to comply with the policies of the program, so if you use other advertisers you should only increase the number of ads that will be displayed per page up to a maximum of 10.

Other utilities of this plugin is that it allows you to automatically display ads on static pages, category listings, tags or files or any other corner of your web based on your template. But beware, you’ll need to block it on the search results pages or 404 not to breach the Ad Sense policies.

Finally, the plugin for AdSense includes buttons and shortcode in the text editor to customize or hide the appearance of ads in each article. With them you can better layout the contents to improve the visual aspect of the texts when the ads are displayed.

Optimizing AdSense ads to earn more money

With all the tricks and tips you’ve seen so far in the Google AdSense tutorial, in addition to improving CTR and coverage of your ad units, you’ve optimized ad delivery across three key program axes:

Revenue optimization

  • No access or indexing errors.
  • Show display ads and text to increase competition and, therefore, revenue.
  • Use recommended ad formats.

Optimization of the web (speed, connections, CSS and Java minified etc.)

That the performance for mobile is optimal.
The performance of the web in desktop format must be optimized.

That the web is responsive or adaptable to offer a good user experience on mobile devices.

With all these optimized aspects, in time the AdSense main panel evaluation box should be displayed as the image above. If not, you should only follow the recommendations that you indicate to improve your AdSense advertising revenue.
Select ad categories

It is certainly one of the most important strategies to increase the relevance and effectiveness of contextual ads on your website. It consists of blocking categories of ads that do not fit the content of your blog, that is: if on your site you talk about aquariums, readers are probably not interested in seeing advertising on wedding dresses, right?

To avoid this we have the “Allow and block ads” tool, which is located in the top menu of the AdSense website. Once inside, in the left column select the network of ads that you want to optimize:

  • Content, for ad units on websites. (The one that interests us in this AdSense Tutorial)
  • Search for AdSense search boxes.
  • Content Host, for AdSense on Youtube.

Clicking on it first lets us specify web addresses of specific advertisers that we do not want to show their ads on our website, but to do a first block filtering of categories in all our webs we must use the option “General Categories”.

I recommend that you make the block after the first few months of using AdSense to check which categories have generated at least 1% of revenue in the last 30 days. Once done, you will only have to block the categories that are below that number.

This same operation can be done in each of your webs by selecting them in the left column, but does not offer data of income, so you must analyze well the general table and the suitability of a category for the contents of the web in particular.

You can block up to 50 categories. Analyze them well and select the subcategories of each one to ensure a filtering according to your webs and contents.

The following tabs allow you to block sensitive ad categories, such as gambling advertising, religion, black magic, or politics (among others), as well as selecting advertising networks certified by Google.

The Ad Serving tab allows you to improve your ads based on user interests, interactive features, or video. By default it leaves all options active.

Finally, the Ad Review Center allows us to select the ad designs that we do not want to be displayed on our websites, either because they do not adapt to the editorial line of our content or because they have designs that do not fit well in our audience. You can select a review in 24 hours or have it published immediately.

Ad color and A / B testing

This is the last option to improve the AdSense revenue that I will deal with in the AdSense Tutorial. When configuring new ad units, I recommend that you edit and save your own style for each web where you monetize with AdSense. In this way, all blocks will use the same font and chromatic range, and you can vary the settings of all blocks from the same style.

Should I use the same colors on my website? This is a good starting point to integrate Google ads without being overly eye-catching, but you may fall into an excess of chromatic symmetry that saturates the visual appearance of the web.

You can also try the styles offered by Google AdSense by default, since text ads are the usual color of links in an article, but it is advisable to do A / B tests to measure the performance of different ad styles.

When you begin to generate income more or less stable, generate a new ad style, in which you change the font and colors to perform A / B tests using the Experiments application, which you will find in the menu “My ads” . Leave the test active for a month so that it collects reliable data of the profitability of each style, and make the necessary changes to apply them. Below you can see an example of an A / B experiment where you measured the performance of the same ad unit with different colors.

As you can see, the RPM of the original ad variation generates 23% more revenue per thousand impressions, so the system confidence is greater in the case of variation. It is advisable to keep the experiment active until one of the two blocks reaches 95% confidence, which is the security with which AdSense understands that you will get more revenue with the concrete variation of the ad unit.

How to know which pages generate more revenue

Once you’ve optimized AdSense ads, what you’re most interested in knowing is which pages on your website generate more revenue, as well as the websites that link you and whose traffic generates money on your website.

For this you only have to link your AdSense account with Google Analytics, and you can do it in two ways:

In AdSense: Go to Settings (on the top right gear) and on the left menu, under Access and Authorization, click Google Analytics Integration. This will display all accounts that you have access to with Analytics, and in the right column just click on “Link”
In Analytics: Select the account you want to link to. Go to Admin, and in the “Property” column, click on “AdSense Link” and select your advertising account.

Once you’ve linked both accounts, access the Analytics reports and view the Behavior> Editor report

This is the main page that summarizes the performance of each page of your website, with impressions, clicks, CTR, impressions per session, and money earned with each page.

If you access the Editor Pages report, you can see a page-by-page breakdown, as well as knowing what other third-party websites generate you more revenue from your traffic.

Important Note: Analytics reports do not cover ad unit revenue from links, search boxes, or mobile ads. For this reason, Analytics reports differ from data in AdEnse reports.

Ideas to squeeze Analytics reports

As you can imagine, these two reports are essential to optimize the performance of your ads, because now you can know which pages work better and which worse.

For starters, you can promote social media, forums and other websites that generate the most revenue, while analyzing those that work worst to redo or relocate the ad units.

This will also give you an idea of what to write in the next articles of your blog, as well as strengthen networking with those websites that have linked you and generate more clicks on your ads, or start to work with those with less traffic.

Custom Tracking Criteria

Google AdSense also allows us to analyze the performance of each of the ad units on our website. To do this, simply create a custom channel in the My ads menu for each of the blocks.

In addition, tracking criteria allow you to display ad units as a specific ad placement on your website so that AdWords advertisers can bid on it to target their ads to their customers optimally.

This is very interesting because of the following: An advertiser bid for your top banner because they think that, with the location data you provide in the tracking criteria, it is suitable for your campaign. At the end of the month, the advertiser can check the performance of that ad unit, and if it has been good, will bid for it again, which will earn you more money and ensure you have covered that banner by a strong client.

By setting the tracking criteria you can identify the type of page where the ad will be displayed:

  • Blog pages
  • Articles Pages
  • Search pages
  • Error pages
  • Sports Pages

You can also specify in which part of your web it will be located:

  • Different locations
  • Upper left
  • Upper central part
  • Top right
  • Left half
  • Right half
  • Centered half
  • Bottom Left
  • Lower right part
  • Centered bottom

With all this information, you make it easier for the advertiser to optimize work by providing you with valuable information to target your ads, and you can generate more revenue by knowing which blocks and placements work best on your site.

Finally, in the description of the targeting I recommend that you include relevant and higher-value CPC keywords to force AdSense to show ads with a higher return.
Be careful: before setting a criteria, think carefully about its location and description, because if you delete it, you will lose the bids of the advertisers, and if you repeat a lot, can even eliminate your AdSense account.

Finally, you can also set up URL tracking criteria to analyze the performance of a particular page, with more specific and real-world data than those offered by Analytics, such as the ActiveView index or page and print RPM.

How to avoid AdSense penalties or penalties

The first thing to do before installing the codes is to indicate which websites are allowed to display your ad units. This security measure is essential to prevent someone with bad intentions from embedding your ad code on websites where Google AdSense is not allowed to be used.

Important Note: Analytics reports do not cover ad unit revenue from links, search boxes, or mobile ads. For this reason, Analytics reports differ from data in AdEnse reports.

The best template for WordPress and AdSense

For a long time I have been using My Theme Shop templates with very good results, because they are responsive, very very fast loading and have pre-set modules for AdSense ad codes. Although as always, personalization of the template is the best way to get the maximum income.

Without a doubt, this is the best WordPress template for AdSense I’ve tried so far, with a minimum CTR of 6% in ads, I’ve even seen 14% on the web.
Google AdSense app for iOS or Android

The Google AdSense App from now on will be your favorite mobile app.

With it you can access your AdSense account and check the evolution of your income in real time wherever you are.

Youtube AdSense partner program full Tutorial

We now follow a brief tutorial Google AdSense Youtube to give you an idea of how monetization works on this platform.

The performance of AdSense on Youtube is similar to that of a website, but with a big difference in ad performance: paid by CPM, and ads are not displayed on all videos.

This is a big disadvantage for small channels, so if you really want to generate good revenue, you’re going to need thousands of views every day.

And how much does AdSense Youtube pay? As you can imagine, quite a bit. Of course, if you get a channel with half a million subscribers the thing changes, since Google offers special programs to important partners.

Setting up AdSense for Youtube is very simple. Go to your channel settings and in the Channel menu click on monetization.

From there you can link your AdSense account with Youtube so that it shows ads in your videos (in which you must mark the option “Get income” every time you upload one).

Another option to earn money with Youtube is to enable the option Payment content, which only enable you if you meet the following requirements:

  1. That your account is in good condition.
  2. You meet the general criteria of the YouTube Partner Program.
  3. You have verified your account by phone.
  4. Have your AdSense account approved and linked to your YouTube channel.
  5. You own a channel with at least 1000 active subscribers.

The Youtube AdSense RPM has two metrics: impression-based CPM and impression-based RPM, and can reach very disparate values if you do not have a channel with consolidated hits.

There are no ad limits per page anymore

That’s right, the new AdsSense usage policies no longer include the limitation of three display ads and three links per page.

What is the norm now?

This is what Adsense says exactly:

The ads and other promotional materials of payment that are added to your pages should not exceed in quantity the content that is offered in them. Also, such content must be valuable and of interest to the users who visit the page. For this reason, we may limit or disable ad serving on pages that have little or no value, or that include too much publicity, until the relevant changes are made.

Why has AdSense not officially announced?

To avoid mass penalties.

Imagine: configure your website to show 10 banners in total, CTR, invalid clicks and pam, banned account.

Yesterday a customer contacted me because they had canceled his account. It only used the 6 valid blocks to date, but since its pages had little content, a traffic peak was enough for AdSense to consider that it had too much publicity by the sudden rise of the CTR.

So much attention to inflate the number of ads on your webs, especially if you have a CTR close to 10%, because overcoming that barrier can be dangerous depending on what cases.

In the end it all comes down to common sense: if you think you have too many ads, then you have them. Remove them, distance them throughout the text or better order their distribution.

So, can I put all the ads I want?

Yes, but I tell you, very carefully, because, as the terms of the service say, they should NEVER exceed in quantity the content of the page itself.

That is, everything is at the absolute discretion of AdSense to decide if you are going or not, and generally ban accounts without notice …

I do not want to play for now, although I will test in a very extensive article to see what happens, but nothing more.

If your web is more or less good, leave it as it is.
Will I generate more income?

It depends.

While having additional blocks on very long pages may facilitate more clicks, they will be of less value.


Because we will be expanding the offer of advertising space, allowing more advertisers with lower budgets than before had no place because they did not win the auction.

And what happens when there is more supply than demand? Since prices go down.

On the contrary, if you have few banners the CPC will rise if your web has a lot of authority in its niche, since they will be competing the same amount of anuciantes by less advertising spaces.

This is the theory.

As soon as I have results I will comment them here.

Google AdSense Tutorial Conclusions

Although it seems complicated to optimize all the adjustments to multiply the income, if you follow this AdSense Tutorial step by step Google and apply it regularly in your webs, in a short time you know how to implement them quickly and safely.

Remember that this AdSense tutorial is just a guide to best practices and proven tricks, but what has worked for me may not do it on your websites.

That’s why the basis for increasing the money you earn with Google AdSense is practice, trial and error, and undoubtedly delivering quality content to retain users on every page. Time and positioning will do the rest.
If you liked this AdSense tutorial and you find it useful, share it on social networks.

If you know other tips or tricks to improve the performance of AdSense ads, leave them in the comments and expand this guide with the best.

I am Mary Emma born in 1996 and have been working as a full-time blogger since 2010. The socio-familial context led me to the area of Sciences and universe attending the Astrology course. But her philosophical inclination inclined her to the territory of Astrology, Psychology.