How to win customers and influence digital markets with SEO and SEM

Do you have a business but do not attract customers? Are your sales low and do not know what to do to increase them?

The best method you can use to remedy these situations – and it will not cost you much money – is to implement some digital marketing strategies that will help you win buyers in a very short time.

Internet advertising is a way of promoting you that you should use whatever your type of business; No matter if you have a physical clothing store or an online store where you send the products by mail.

While there are many digital marketing strategies you can use to increase your profits, not all of them work just as well.

A recent study by the marketing research agency to different businesses shows that there are some main strategies that work better than others to promote a company on the Internet.

These digital marketing strategies are: email marketing, social networking, SEO positioning, content marketing, mobile optimization, market analysis, inbound marketing and visual narrative.

Here’s how each of these strategies works and how you can put them into practice in your business to increase your customer base and sales.

1. Marketing in social networks

80 percent of people who use the Internet also use social networks. And that’s why this has become the second best online marketing strategy to promote itself.

Many physical businesses, even if they do not sell any type of product on the Internet, have profiles in a social network because they know how important online presence is to grow their businesses.

If you also have some type of company, it is imperative that you register on these platforms to advertise.

Best of all, social media marketing will cost you nothing!

You can buy some ads on Facebook or pay to Twitter to promote your account. But if at first you do not have money, you do not have to spend anything on using these types of accounts.

How to put this marketing strategy up and running?

The first tip is that you do not sign up for all the social networks out there. With that you will only lose the time and surely what you do will not be effective.

Start by creating a profile on only two social networks, but make sure these social networks are the ones your clients use.

With the data above, if for example you have a women’s clothing store, it would be best to create an account on Facebook, Instagram and Pinterest, because they are the social networks where more women are.

If you instead sell motorbikes, where the public is usually mostly men, it is preferable that you make a profile on Facebook and Twitter where there are more men than women.

Once your two major social networks have been chosen, be sure to post content frequently (a couple of posts per day are fine) about your products or services, but also includes content like funny or interesting photos or phrases.

Interact with your fans and ALWAYS answer the questions they ask you by these means. And publish here exclusive promotions and discounts for your followers; So you will feel special, and want to buy more.

2. Web design adaptable to mobile phones

Although you have never heard of this strategy, you should know that it is also vital to get customers and increase your sales.

Smartphones and tablets are devices that are increasingly used to surf the Internet, check our emails, or buy from online stores.

And that is why it is essential that if you have a web page, it is adapted so that it is also seen correctly on a cell phone or tablet, not just on a computer.

Navigating a page from a computer is very different from doing it from your phone. There are even websites that can not even be seen on a smartphone.

And if someone who only has access to the Internet from their mobile, or who can not use their computer at that time, can not enter that page or navigate through it is very difficult, guess what?

You will leave this website and it will be a sale you will lose.

How to put this marketing strategy up and running?

If you are going to start an online store or a web page of another type, I recommend that when you choose a template to install your design you ensure that it is responsive to adaptive web design.

Most templates that exist today (both free and paid) already have this built-in function.

And in this way, you will not have to do anything to make your page look good on any device.

But if you already have a page, and you see that on your phone does not look good, it is best to hire a computer to make some small adjustments in the code of your website and the design adapts to any type of screen.

3. Email Marketing

Email marketing is the best strategy that continues to work both to convert visits to a web page into customers and to increase sales of any business.

Why? Because it is a way to reach the direct buyer by sending an email to your email, and in addition the different offers or launches can be sent in a personalized way according to the interests of each client.

If a person comes to the website of your business, and gives you his email address to send you news about the products you sell, it is because he is really interested in your brand.

And this makes it much easier to sell new items or services than bids.

In addition, you can customize which offers you send to each subscriber.

For example: if you have just released a product that fits with men between 18 and 30 years, through this strategy you can send an email only to subscribers on your list who are men and are between 18 and 30 years.

Thus, you turn to a much more concrete group that has real interest in what you offer, and it is much more likely that those users make the purchase of what you are promoting at that time.

How to put this marketing strategy up and running?

For starters, you’ll need to have a web page where you sell your products or services, or where you show your physical business to attract customers to it.

If you already have a website, you only have to include a newsletter or newsletter that your visitors can subscribe to when they enter your page.

There are different companies where you can register to start using this type of service, but I recommend the best 3 I know: Getresponse (best and cheapest), Mailchimp, and MailRelay.

Be sure to put a box so that your visits are subscribed on the main page of your website, and also in the rest of subpages by means of a box in the side menus or through a pop up.

When you have enough subscribers, start sending them emails with attractive offers and discounts, and news about new products you put up for sale.

Remember that for email marketing to be effective, your email titles should be seductive for subscribers to open, and it is good that you include some image in each email you send.

4. Content Marketing

This type of marketing consists of publishing content such as articles, images, games, presentations, or ebooks, that are related to the product or service you sell.

In this way, you offer unpublished or attractive content to users to capture their attention.

Once they reach you, and access the content you’ve generated, you’ll have to turn that interest into a purchase.

How to put this marketing strategy up and running?

There are many methods you can choose to do content marketing in your business.

One of them is to create a blog inside your web page, and write quality articles related to your articles or services that may interest your potential customers.

You can also use this technique in social networks by publishing photos of your products with a direct link to your store.

5. SEO Positioning

SEO positioning is a technique with which web pages get to be among the first results of search engines like Google or Yahoo.

You may think what this might do for you, but it’s really important.

If you have an online toy store, and your page appears first in Google results when someone searches for words like “buy dolls” or “toy store”, that person is more likely to visit your website instead of looking at another Which appears on the second page of results.

And if the products you have are attractive, make the purchase at that time or save the link to your online store to place an order later.

That’s why this is one of the best digital marketing strategies to generate traffic to your website, to get you to know more people, and to attract visitors who then become customers.

How to put this marketing strategy up and running?

Although SEO is usually a tactic that large companies commission experts in this sector, you can also start using it without having to be a professional in this area.

Read the following article where you have the step by step to start implementing SEO positioning to promote you: How to generate web traffic to your page in less than 5 days.

With the instructions that you will find in that post, you can start a basic but very effective SEO strategy, and without costing you any money to start it.

6. Visual narrative to attract customers

90% of the information sent to the brain is visual. A video on YouTube shares 12 times more on social networks than a written article. The photos are also shared 2 times more than a link.

All these data are so that you realize that using visual elements in your business can mean a significant increase in both your customers and your sales.

Through the visual narrative on the Internet, a company, without spending anything or very little money, can reach in a very short time all the target audience that wants.

Because be honest: what do you prefer, that you sell a product through a long text that you read, or through a fun video that in a couple of minutes you can see?

How to put this marketing strategy up and running?

Here comes into play any idea that comes to mind with visual elements.

You can start a YouTube channel by uploading videos about what products you sell, how they are used, what any day is in your business, tutorials to learn something related to them …

You can also post on Facebook photos with inspirational phrases to be shared and your company known more, or with images that show fun ways to use what you sell.

Even create games as attractive puzzles that, if completed correctly, reveal a discount coupon or some original content.

Attracting customers and increasing your sales is very simple if you combine several of these digital marketing strategies. And most of them will not have to invest any money to put them into practice.

7. Market analysis and competition

One of the main activities of the marketing analyst is to be aware of situations in the market and the movements of the competition.

This professional needs to do a detailed study of the market. Raising the possibilities of investment in marketing for the company and discovering what are the next steps to ensure that your brand stands out to the consumer.

The analysis of competition is also fundamental.

You need to follow the footsteps of competitors to understand how they are attacking and whether there is an opportunity for your company or not.

It may be that the competitors are ahead with their actions in marketing. They may be at a disadvantage. All this needs to be the knowledge of the marketing analyst, so you can better plan the following actions.

8. Inbound Marketing Strategy

Inbound marketing strategy simply asks that other digital marketing strategies be put into practice.

For example, at this time, social networking and SEO strategies are fundamental.

Creating interesting contents, considering the most common doubts and problems of people to educate the market.

According to Hubspot, the consumer no longer wants to be bought, it is time to stop the aggressive advertising that show only the purchase of a specific product.

The consumer wants to know more!

This is where this strategy comes in.

The blog of the company will be a great tool in the strategy of Inbound Marketing.

With content relevant to the reader, we create an education strategy along with a relationship of trust between the company and the consumer.

Based on this, the prospective customer, upon concluding the need or desire to purchase a product or contracting a service, will make a conscious decision. In addition to having your company in mind when making this decision; Due to the education and good relations that created the previous stages.

What digital marketing strategies work best for you? Leave me a comment below to know what you think.

I am Mary Emma born in 1996 and have been working as a full-time blogger since 2010. The socio-familial context led me to the area of Sciences and universe attending the Astrology course. But her philosophical inclination inclined her to the territory of Astrology, Psychology.