SEO Tips for On-Page Website Optimization
The basis of a good SEO positioning campaign is on the website, a correct On-Page optimization of the structure and contents will make Google fall in love with your page.
If you follow these tips whether for your home page, internal or landing page you have laid the cornerstone of your SEO campaign.
We go to tips:
Do not put data that does not matter in the URL, or between the primary domain and the internal URL of the article. Google likes short, concise URLs, it will better understand the content you are about to submit next if it is directly related to the URL.
Start the title of your article with the objective keyword, search engines give more importance to the first words, those that are more to the left.
“SEO Tips for On-Page Website Optimization”
Important that the label H1 contains the same as the title, or very very similar. WordPress already you usually add it directly, but I recommend that you control it with the free tool SeoQuake.
Add images, stunning videos, everything that can be of value to the user and has relation with the article, thus you will decrease the rebound rate, the visitor will be more time on the web and the content will not be so heavy.
Important mention for infographics, like them and much!
Add them so that the article follows a correct structure, are ideal to separate sections, give air to the writing. You can put more than 1 and I also recommend as far as possible add h3, h4, etc.
First paragraph and keywords
Add your main keywords in the first paragraph, it is ideal that they appear in the first 100 words. But do not repeat, be semantically correct, you can use Keywords LSI (below I’ll explain what it is).
Yes, of course, but there are still many websites that have not been renovated. You know that since 2015 Google does not see with good eyes the webs that are still only for PC.
It does not penalize, but they will not rank you above the competition.
It is so important that it influences the campaigns of PPC, by much budget that is added, if it is not responsive badly you take it.
One of the practices that are least carried out. Outbound links to related pages help Google determine the topic of your page.
It also shows Google that your page is a quality information center. I recommend about 2 or 4 outgoing links for every 1000 words.
Also if you link to an important medium who says it does not return it or mentions your website.
Use internal links for users to visit other sections of your website, stay longer and Google value your content more. A good example is the Wikipedia page. Add 2 or 3 links in each article.
Speed of the web
Google determines that the loading speed of a site is an SEO factor, so allevarala, if you use WordPress try to disable plugins that do not contribute anything.
Check the speed with the GTMetrix tool.
LSI keywords are synonyms that Google uses to determine the relevance of a page (and possibly the quality). Try to make them appear in all articles.
One way to find them is in a Google search, look at related words.
Optimization of images
Make sure that the file names of the images include the target keyword and that your target keyword is part of the alt = “” image text.
Do not leave one, the more optimizes more will appear in the search of Google images, another good way to bring visitors to the web.
Social networks can play a direct role in the ranking of your site, attract visitors, internal navigation.
Social networks are not an important part of Google’s algorithm for SEO, but social actions on sites like Facebook, Twitter and Google+ can boost your rankings indirectly.
Length of content
Articles with more words are the best rankings, according to Google because they are the most contributing, I do not deny, but it is not easy to write articles over 1900 words.
I also tell you better a 1000 word article with useful content and value than a post full of “straw” and irrelevant texts that all they do is increase the rebound rate.
Interact with users
It encourages readers to comment on the article, respond to their comments, create a community and they will return to your blog to read the new articles.
It uses platforms like Disqus to take better control of those interactions.
As you have seen many of these tips are technical, but others serve, to indirectly increase the CTR of the web, time in it and navigation by its contents, something that you will see reflected in Analytics and which Google delights.
Strive to fulfill them in each new post or page you make, since ideally with that On-Page optimization all the pages of your website are indexed and positioned in the Google ranking.