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15 tricks to improve SEO position with content We say organic positioning when what we are looking for are tricks to position. The natural positioning is to improve by taking care of the content. Look for natural positioning in Google. What do we find? With people looking for natural SEO positioning, but they are also looking to do it through tricks and not with naturalness. As my grandmother would say, we want "egg, bird and nest" and that can not be. The SEO is to generate quality content that provokes interest, with a web that solves a problem or need, oriented to the way in which the user searches for that concrete information and indexable by the search engines. That is SEO. If you're looking for shortcuts to go first on Google, I'll give you a hint: there are not any. Or rather, there are few, they are not so effective, they are ephemeral, they pose a significant risk to your web and usually take more work than doing it generating value. And if you want to generate value the content will be your main ally in this mission. If you're still bent on looking for quick methods that can work or not, you're late in searching Google for "SEO black hat," "link exchange," "blog networks," or "free articles and press releases," because this post does not It goes from that. This post is about techniques that will work this week and next, which will make you grow steadily and will never make you receive a penalty. 1. Know your users The first thing is to know who you're going to. Each public consumes the information differently. For example, this post could be called "Content Marketing Tactics for SEO", but it would target a smaller and more specialized audience and the advice would be different. To find out what people are looking for, you can help them with the Google, Google Keyword Tool and Google Trends search tools. Not everything gives you a tool. If you have a web about cats, we will suggest similar searches: videos of cats, webs of cats, photos of cats or even can go to synonyms like felines, for example. But perhaps you have not detected important niches such as "videos to cheer you up" or "videos for when you are sad". Your content meets needs, looks for what they are, in what ways they can express themselves, and creates specific content. In short: discover what needs meet, how they look, what competition you have and become the brand you would like to see. You can help by creating people to make it easier to customize the content depending on the different types of users you may have. 2. Have a plan Content should be planned. You must have a clear and numerical objective - never exclusively SEO - a specific audience and a lot of ideas and desire to try. If you do not plan your content with an editorial calendar, varying formats, specifying to what type of user each content is targeted and focusing on a particular action on your visit (give you an e-mail, read more posts, follow you on Twitter etc.). ) It will be difficult to know if you are doing it right or wrong and you will only depend on your intuition to move forward. 3. Use your blog Your blog is not only a great tool to create content that attracts Google to get posts with a great natural positioning, but allows you to: Generate links: If you generate easy content to share, users will share it, including links, which will benefit the domain as a whole. Not everything is that the post is good, it also helps that your blog is a reliable and reputed source. Creating relationships: It's as simple as linking to third-party pages. Millions of people are generating very valuable content on different topics, and surely some of them have created a resource that complements your post to perfection: link it. Then, if you want, mention it on Twitter, let them know that you talk about them and you sound them. Reinforce your brand: Take care of the aesthetic aspect of your blog, which reinforces the identity of your company or your own, use the sides, header and footer to meet your Branding goals and take care of aspects such as color palette, images , That all the elements are translated ... 4. Friends up in hell Let's not fool ourselves, getting quality links is about relationships. Not only to have a large group of friends and acquaintances in the online medium - that too - but to know how to generate an impact on the person to whom we are addressed so that he wants to follow us, bond us, become our friend. As always, let yourself be seen in events, canes, breakfasts and any other excuse in which you meet bloggers or people in your niche. It will allow you to face people, build relationships, and this will take you to everything else. 5. Deepen Social Networks The natural positioning depends largely on the impact you get on social networks, mainly because it allows you to establish relationships, is a positioning factor in itself, confirms the profile of links and gives you visibility and branding. You will not get links if no one knows about you and if your content does not have a brand to which it is safe to link. And do not stay on Twitter and Facebook: Networks like Slideshare or Instagram can be very useful, it depends on which sectors and what brands, and tools like Menéame, Scoop.it or Logos can be a way to earn a surplus of traffic and links. Even blogging and niche forums can be great tools, even if they require more research. They will get you visibility in your specific target and will be fundamental to capture your first followers. Do not forget about them. 6. Create joint initiatives What do you like? Try to combine it with what others do. Alloys are stronger. It can be work on a static page on all influencers of a sector in blog Spain, or a niche adjacent to yours with a similar theme. For example, if you talk about Social Media, why not collaborate with 5 friends to create a Tumblr with the crap of different brands in Social Media, or a WordPress with the most obvious paid tunes? It will give you visibility outside your blog, page and social profiles and will allow you to leave the routine to experiment with new things. 7. Reserve the best contents for others If you are going to make content, rewards those that have more visibility. If you are looking for blogs and media in which to participate sporadically -guest blogging- try to have a greater reach than your platform, or reach a niche that you could not otherwise reach. Then book the best content for them. If in your blog you can reach 1,000 people and in another to 10,000, strive in the content that will give you more visibility. 8. Respect branding as an SEO tool Branding is fundamental in SEO. If no one knows you, no one is going to look for your brand, remember that SEO traffic by terms with your brand name is also natural positioning. Having a powerful brand will not only make people look for you more, it will make you a reliable source and increase the click-through rate of your results and the possibilities of sharing and linking, that is, profit SEO everywhere. 9. Video, video and video Visual content is the most consumed on the Internet and video is the king. No matter how you use Instagram video or upload YouTube videos of your products, you have to continuously test formats that increase your visibility. Mainly, because the videos position very well by themselves in very competitive searches and because they reinforce a textual content like a post and generate much more branding, authority and confidence. 10. Change format There is no single winning format. Each target type usually has one or two favorite formats, but a person can still consume content in many ways. For example, on the weekends you share YouTube videos with your friends, on the way to work you read an e-book, you usually consume interesting articles for your profession, when you get home you see Facebook - eminently visual - and Twitter - Before you go to bed you laugh a little with Instagram, Pinterest and Vine. And if you use so many formats, your audience also. Work out different content formats and test which ones work with your audience: do you publish a bullet from time to time? The videos? Shocking images? Or texts like posts, Whitepapers, e-books and studies? Varying the format will allow you to reach new audiences, retain loyalty to those who read and consolidate your content strategy by discovering what works and what does not and your natural positioning will grow enormously as soon as you get through it. 11. Let users help you Users are the best way to generate content without you having to do it directly: you have to manage that content and it takes time and dedication, but it gives some impressive results. Comments: Comments on blogs and, above all, on products, bring inexhaustible SEO value by adding related semantic content. Blog: If you have very loyal users who want to talk about a topic, why not allow them to create their own blogs? You will be generating content indexable by the search engines and capturing long tail traffic at the same time that you retain them. Forum: For pages with a large community a forum can be a winning strategy. Pages such as stand out in a great number of themes thanks to a large and active community that is constantly asking questions, offering solutions and generating discussion topics. Questions and answers: If you do not want to manage a forum but want to allow community activity, you can accept the sending of questions and answer them, provided you are a source with authority on a topic. After all, a large percentage of Google searches are questions. Ambassadors: If you have users who are really in love with you, participate in everything you do and are absolutely faithful, look for ways to reward them and enable them to fulfill their work as loyalists. From sending them content before officially launching them to viral it until giving them products or mention them in RSS. 12. Create your own images If you can, use your own images and a Creative Commons license to be publishable with accreditation. Seriously, it is impossible to find good images on some subjects and to leave the first one in Google Images for the concept of a post can mean that there are several bloggers linking you to the credits of the image, which is the best they have found to illustrate your text. 13. Think of dominance Make yourself think holistically: the natural positioning is no longer the content on a page, but the domain in its entirety. If you create a post of unicorns in a blog dedicated to Death Methal, it will be much more difficult to position well than that same post in a children's blog, no matter how good the content and very good metrics you have at the page level. This does not mean that you need to talk about a single theme, but it helps you to be aware of your strengths and weaknesses. 14. Work on your personal brand Even if you invest in the brand of your blog, your own brand is also important. Invest in yourself, because maybe tomorrow your blog or your job changes or even you are in another industry and you are interested in other topics, so you should have that reputation benefit you. Visibility in your posts, turn readers into Twitter followers, or use your reputation to increase your network are some of the best ways to become a brand for yourself and make any future initiative more relevant. 15. Find a good balance between quality and quantity Everyone will tell you quality over quantity, but there are many occasions when the high quality content you can generate is not going to have enough impact, so it's not worth spending too much time on. If you still do not have contacts, SEO traffic or links it is convenient that you focus on fast and simple content to do. Never mediocre, but do not pretend to do the Sistine Chapel in every post, because no one will read you. If you focus on long tail keywords, generate relationships, ask for a couple of links here and there, and intersperse some exceptional posts in guest blogging, in a few months you will be able to have a higher capacity and you should aim for higher quality posts even if it means lowering the amount. Finding balance is what distinguishes a good blogger from others. Extra: do not think too much Seriously, if someone has made you think that SEO is something complex and inaccessible do not listen. A website without any SEO optimization can also achieve excellent natural positioning as long as you have a good strategy, offer unique and relevant content and take into account the importance of relationships and randing.